Client: Books4You, an online textbook retailer. 

Brief: A sales letter to increase student participation in their new buyback scheme. Letters would be inserted inside the cover of each physical book. 

Solution: To adopt a friendly, informative tone that quickly presented the scheme as appealing, yet easy to understand. My goal was to engage students through language which felt familiar and conversational, whilst maintaining a degree of knowledge and authority to affirm the reputability of the brand. The addition of a QR code kept the letter up-to-date and easy to act upon.