Tourist Board: TUI (Spec)

Client: TUI, a travel and tourism company

Target Audience: Young (aged 20-40), curious and adventurous travellers. They enjoy exploring new places and cultures in depth and, as a result, avoid package holiday deals in traditional tourist destinations. 

Tone: Light, but informative and formal

Brief: To write a short headline and sub-copy which is descriptive about visiting Greece and calls out USPs related to the images. These posters would be used as travel boards encouraging people to visit Greece during summer 2023. 

Solution: My copy centred around a theme of exploration, calling out specific examples of things people could see or do in each location. I emphasised out-of-the-ordinary experiences which would appeal to the more curious traveller, creating intrigue by suggesting that there is more to discover at each destination.