Mobile App Ad: Jet2 Holidays (Spec)

Target Audience: Families (age 30-50) looking for a European package holiday at a low cost. They like low-hassle trips that they can fit around busy lives, and often shop around to find the best deals. 

Tone: Friendly, direct and informative. 

Brief: To write an advert for the Jet2 mobile application, promoting savings on 1) winter holidays and 2) trips to Spain 

Solution: In each advert, I prioritised emphasis on the discount offered, aware that this is what the target audience will be looking for. I made the CTA clear and accessible, so that consumers would be able to move directly here if the deal alone had enticed them to find a holiday. I kept the body of the text light, friendly and short in order to uphold the rapport that Jet2 has with customers.