Direct Mail + Video: Pure Impact Boxing Gym (Spec)

Client: Pure Impact Boxing Gym 

Target Audience: Fitness-conscious young adults, aged 22-38. They take the gym seriously and are looking to optimise their workouts. 

Tone: Informative and promotional, communicating specialist knowledge and professionalism.

Brief: To create a direct mail piece and promotional video that helps the gym increase sales leads and membership numbers. 

Solution: My choice of language was heavily related to boxing and fitness, immediately aligning the advert with people who have prior interest in the subject. The sleek, sharp design is supported by wording which reinforces a) the intensity of workouts and b) the professionalism and attentiveness of the service. The use of a QR code makes it as simple as possible for busy young professionals to interact with the gym and take the desired action. An emphasis on extended opening hours is also intended to fill this purpose, communicating that the classes can be fit around an otherwise busy schedule.